Avoid the pitfalls of quick or sloppy website optimization.
When optimizing your website pages, look to obtain long-lasting results, not quick listings that may constantly change or be removed altogether.
Whilst there are many things you should be doing (Getting Started) there are also many things you need to avoid doing ...
- don't simply fill your pages with repeated keywords and phrases
- don't create website doorway pages that simply redirect visitors to your main site
- don't hide text or links by making them the same colour as the background
- don't park other domains on top of the main site (setup a permanent redirect instead)
- don't rely on the misspelling of key names of other sites or services
- don't duplicate content, make each page unique or at least 80% different
- avoid link farms that are unrelated to your product or service
- avoid bad sites linking to your own (spam, warez, crack, etc)
Use of any of these practices may achieve quick results but there is no long-term benefit if your site is banned because of them.
We recommend you use the ethical optimization techniques that are outlined on the pages of this website. If you do, everyone will benefit ...
- Search Engines benefit with searchable content and quality information
- Searchers benefit by having the results being relevant to their search
- Site Owners benefit by receiving quality visitors to their site
